“EMM NextUp NYC was built to create real opportunities for independent artists through live performances, media exposure, networking, content creation, and unforgettable experiences in front of real crowds.”
Our Signature Artist Experience
EMM NextUp NYC is our signature concert platform created to spotlight independent artists through live performances, grand prize opportunities, media coverage, artist interviews, guest voting, vendor showcases, VIP experiences, and high-energy NYC nightlife culture.
It is more than a showcase — it is a full entertainment experience built to help artists perform, connect, create content, and get seen.
The NextUp NYC Experience
EMM NextUp NYC brings together independent artists, live audiences, media coverage, nightlife energy, and premium event experiences all in one environment designed to create unforgettable moments and real opportunities.
Each event features 24 independent artists performing live in front of a filled NYC crowd, with every artist bringing supporters, additional public ticket sales, invited guests, media teams, content creators, and local businesses together under one experience.
Guests can enjoy:
Live performances
Artist interviews
Crowd voting
Networking opportunities
Vendor showcases
Professional media coverage
Food, drinks, and VIP experiences
High-energy NYC nightlife atmosphere
What To Expect
Guests will arrive to a high-energy NYC concert experience featuring live performances, nightlife energy, media coverage, networking, and interactive crowd participation from start to finish.
Upon arrival, guests will check in with security and receive ticket stubs and VIP wristbands based on their ticket type. Throughout the venue, guests can explore 10+ small business vendor tables featuring products, brands, and local businesses while DJs keep the energy active with music throughout the night.
The event host will guide the experience by introducing artists, engaging the crowd, highlighting sponsors and vendors, and keeping the atmosphere entertaining between performances.
After all performances conclude, the audience will participate in live crowd voting by scanning an on-screen barcode to vote for their favorite artists. Winners will receive:
1st Place — $1,000
2nd Place — $500
3rd Place — $100
The experience will also feature invited content creators, live streaming, media coverage, artist interviews, behind-the-scenes content, crowd reactions, and nightlife visuals captured throughout the event.
Content from the shows will later be transformed into:
highlight clips
interviews
recap episodes
behind-the-scenes footage
artist backstories
social media content
YouTube & Twitch content
promotional media releases
EMM NextUp NYC was designed to create more than performances — it was built to create real moments, exposure, opportunities, and unforgettable experiences for artists and guests alike.
Ticket Experiences
General Admission
Standing admission with access to performances and event areas.
VIP
Includes:
Entry to the event
1 Mixed Drink
1 Premium Shot (Choice of Don Julio or Hennessy)
1 Entree
VIP Entree Includes:
A 5-piece chicken wing entree served with your choice of French fries or chicken fried rice as a side.
VIP GOLD
Includes:
Premium Event Access
Priority Seating Area
1 Mixed Drink
1 Premium Shot (Choice of Don Julio or Hennessy)
1 Entree
Access to Rooftop Smoking Section
VIP GOLD Entree Includes:
A 5-piece chicken wing entree served with your choice of French fries or chicken fried rice as a side.
Ready To Be Part Of The Experience?
EMM NextUp NYC continues with upcoming live shows, artist opportunities, media coverage, networking, and unforgettable NYC event experiences.
Our upcoming showcase takes place in Williamsburg, Brooklyn on July 11th and we are currently accepting:
Independent Artists
Business Vendors
Media Teams/Content Creators
Whether you’re looking to perform, promote your business, create content, network, or experience the culture live — this is your opportunity to be part of the movement.
Sign Up Below
Frequently asked questions
How do artists perform at EMM NextUp NYC?
Artists can apply through the Artist Registration page. Once selected, artists receive event details, promotional materials, and instructions for confirming participation.
What is included with VIP & VIP GOLD tickets?
VIP tickets include:
1 Mixed Drink
1 Premium Shot (Don Julio or Hennessy)
1 Entree
VIP GOLD also includes:
Premium Seating Area
Rooftop Smoking Section Access
Enhanced VIP Experience
How are winners selected?
At the end of the event, guests scan a live voting barcode displayed on-screen to vote for their favorite performances. The top voted artists win:
1st Place — $1,000
2nd Place — $500
3rd Place — $100
Will the event be streamed or recorded?
Yes. EMM NextUp NYC includes live streaming, media coverage, artist interviews, behind-the-scenes content, highlight clips, and recap episodes that may be posted across YouTube, Twitch, social media, and future media platforms.
Can vendors, media teams, and content creators participate?
Yes. We welcome vendors, photographers, videographers, bloggers, streamers, interviewers, and content creators interested in being part of the event experience and coverage.
Can vendors, media teams, and content creators participate?
Yes. We welcome vendors, photographers, videographers, bloggers, streamers, interviewers, and content creators interested in being part of the event experience and coverage.
Will the event be streamed or recorded?
Yes. EMM NextUp NYC includes live streaming, media coverage, artist interviews, behind-the-scenes content, highlight clips, and recap episodes that may be posted across YouTube, Twitch, social media, and future media platforms.